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Kylie Is Launching Hydrating Butter Balms

The tinted balm comes in six colors—perfectly matched to its packaging.

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By: Marie Redding

Senior Editor, Rodman Media


Kylie Cosmetics is launching a line of six Tinted Butter Balms on JUne 14th. The new long-lasting formula claims to deliver 12-hour hydration.

The twist-up stick package is Kylie’s signature light pink. Lift off the cap, and the package looks perfectly matched to each corresponding balm.

The balm is soft to the touch, and the high-pigment formula delivers one-swipe color. The six colors are: Love That for U; Kylie; She’s Lovely; Pink Me Up at 8; Moving On; and That’s Tea.  

This type of soft formula requires supportive packaging—read more about stick packaging in the feature, Why Beauty Sticks Are Here to Stay.



 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie Cosmetics (@kyliecosmetics)

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